Fill the Gap Marketing Package deals: Making it easy for you to access the best marketing support.
While many of our clients choose bespoke marketing options, we know that sometimes, an off-the-shelf solution that does what it says on the tin is what you are looking for.
Would you like more appointments with the right kind of prospects?
Would you like to see more customers purchasing from you?
We have packaged up some of our most popular services in combinations that are proven to work.
Simply select the package that matches your budget. Fill in a customer questionnaire to help us learn more about your business, we will meet with you to discuss your ambitions and we will create you a mini-marketing plan. Then we will get on with making your marketing happen.
Your initial commitment is only 90 days (because marketing needs time to build up momentum).
The goal is that your marketing will pay for itself. So simply choose your package and get started. We’ll have you growing in no time.
“I would recommend Fill the Gap Marketing to any business leader looking to develop, enhance or deliver their marketing strategy. They are creative, proactive and commercially astute and deliver outstanding results – quickly”.
Stuart Cross – Founder, Morgan Cross Consulting Ltd
“We contacted Fill the Gap Marketing for interim marketing manager support whilst recruiting. They came on site and helped write our annual marketing plan including budgeting, then proceeded to deliver the plan for us to ensure the charity continued to hit its objectives.”
Jo Snell – CEO, Bransby Horses
“Having worked with Jo and the team at Fill The Gap Marketing for the past few months I would not hesitate in recommending their services to anybody. Jo’s enthusiasm toward any particular task is infectious, her attention to detail is spot on and is an absolute pleasure to work with.”
Stuart Pigram – Director, Trust Insurance Group
Select the package that’s right for you
All three of our packages require a ‘start-up fee’ of £250, which is payable when you sign up to our services. This fee will cover the cost of onboarding you onto our systems plus the following essential elements to kick start your marketing successfully:
You will have at least two hours of meeting time with you (via Zoom), going through your business, your sales targets and marketing goals. From this we will develop your perfect target customer – the one you want more of.
We will create a mini tactical marketing plan, which will cover a 6-month period. This plan will bring together marketing activities that we intend to do and, depending on the package, can align with activities that you undertake alongside us (this is more for those on a Bronze package).
BronzeThe growth package
Organic Social Media – Platform One Y Organic Social Media – Platform Two Y Organic Social Media – Platform Three X LinkedIn Connecting X LinkedIn Messaging X Animated Posts X Email Marketing to your database X One blog per month X Reporting X Google My Business X 3rd Party Social Media Engagement/Groups X
SilverThe growth accelerator package
Organic Social Media – Platform One Y Organic Social Media – Platform Two Y Organic Social Media – Platform Three Y LinkedIn Connecting X LinkedIn Messaging X Animated Posts Y Email Marketing to your database Y One blog per month X Reporting X Google My Business Y 3rd Party Social Media Engagement/Groups X
GoldThe I really mean business package
Organic Social Media – Platform One Y Organic Social Media – Platform Two Y Organic Social Media – Platform Three Y LinkedIn Connecting Y LinkedIn Messaging Y Animated Posts Y Email Marketing to your database Y One blog per month Y Reporting Y Google My Business Y 3rd Party Social Media Engagement/Groups Y
Marketing activities explained
A social media platform is the same as a channel; Facebook, Instagram, LinkedIn and Twitter are the most popular ones we manage. Depending on the package you choose, we will manage two or three of these channels (and set them up for you if required).
When we say LinkedIn connecting, we mean growing your LinkedIn network with relevant prospects. We will Direct Message all connections and converse with them (until you wish to take over and close the deal per say).
Animated social media posts include videos and gifs or moving images. We will endeavour to do at least one per week for Silver and Gold packages – too many and your social media feeds start to look a bit too busy and overwhelming.
Email marketing is undertaken on an emailing platform such as Mailchimp or Constant Contact. We will design and write your emails for you and, once signed off, send them to your audience lists.
Lastly, Google My Business entails us creating (if required) and managing your Google My Business profile. Adding and updating company details, images and dealing with customer queries and ratings. GMB is a really effective way of ranking higher on Google, particularly for local searches when done right – let us help you achieve that!
Social Media Marketing
Will I be able to speak to the specialists working on my account?
Can I mix and match your services?
When will my monthly package start and finish?
Once you have signed up for your package, we will arrange our first on boarding meeting with you, which should take place within a week of your initial £250 payment. During that meeting we will start our work on your mini marketing plan and agree a date with you from which our full marketing services for your chosen package will commence.
How long am I committed for?
The notice period is 90 days. To cancel your contract with us, simply email firstname.lastname@example.org.
How do you decide what to post / who to connect with / what to email?
Can I make revisions to the posts / emails you propose?
What if I don’t have social media accounts yet?
Will you need the passwords to my social media accounts?
Will I see the posts and emails etc before they go out?
How much of my time will you require?
Initially, we will need to find out all about your business from you, which is why we create your mini marketing plan. For this we would suggest you allow around two hours of your time for us to onboard you properly and for us to get a good understanding of your business.
We are a team of qualified marketers who act as your marketing department and many of our clients simply leave us to ‘get on with their marketing’. Signing off takes minimal time so we really don’t require much of your time, once you are onboarded. That being said, if you would like to be more involved, that’s fine too.
What if I would like to upgrade or downgrade my package?
If you would like to change your package, that is not a problem. We simply require you to email us at email@example.com to let us know about any changes that you would like to make. Please bear in mind that we will need at least 14 days’ notice before your next payment date to amend your package.
I have another question.
If our FAQs haven’t answered all of your questions, please do get in touch either by emailing firstname.lastname@example.org or call us on 01949 833593 and one of our team will be happy to talk you through anything you would like to know.
“Fill the Gap Marketing delivered what I asked for, exactly as I wanted, at the price quoted and within the time agreed. I like everything about dealing with Jo Wilson”.
Mike Martin – Director
Griffin House Consultancy
Want to know more?
Get in touch now, and let's get the ball rolling.