Content marketing is one of our favourite marketing tactics. It’s such a win-win situation. It generates more traffic to your website, more prospects and more leads. . . . at the same time as building your authority and your credibility.
Content is king
Done right, content marketing nurtures your prospects towards becoming loyal customers.
Potential customers need to move through a continuum before they will do business with you. First they need to know you, then like you, then trust you. Once they trust you they are far more likely to buy from you. This is why content marketing is so powerful – it enables your customers to know, like and trust you . . in a way that is useful and helpful to them.
Here at Fill the Gap Marketing we are content marketing specialists. We regularly produce blogs for a wide variety of industries from pet food manufacturers to engineering companies, IT support businesses to logistics and freight companies.
The three key steps to a successful content marketing campaign are:
- Research target audience(s)
- Build customer personas (know exactly who you are ‘talking’ to)
- Create and execute a documented content strategy
Book your complimentary
marketing consultation today
If you would like some help to grow your business, take advantage of a complimentary marketing consultation with one of our marketing specialists.
“Jo has provided an excellent service to our web design clients for content and copywriting services. The feedback I have received from our clients is superb. Some have even asked her to help with their overall marketing strategy on a monthly basis. From my point of view, it’s so refreshing to have someone like her alongside us and knowing that our customers are in safe hands”.
Phil Kelsey – Managing Director
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Get in touch now, and let's get the ball rolling.