by Hayley Storey | Jan 14, 2020 | Marketing Strategy
Marketing involves a myriad of processes and exercises – many of which are time-consuming and, at times, even a little mind-numbing. But have you thought much about automating? The vast majority of marketing actions are open to streamlining and...
by Hayley Storey | Nov 7, 2019 | Marketing Strategy
In a world where peoples’ attention spans are shorter than the time it takes to boil a kettle, gaining their focus on the web can be a real struggle. On average, visitors stay on websites for a mere 15 seconds, and most of them may never again return. So if it’s...
by Hayley Storey | Nov 1, 2019 | Marketing Strategy
Google makes hundreds of changes to search each year. In 2018 alone, they made an eyepopping 3,234 updates — that’s almost nine a day! While the majority of these changes are tiny, Google occasionally smashes out a significant algorithmic update that affects...
by Hayley Storey | Jul 5, 2019 | Marketing – General, Marketing Planning, Marketing Strategy
Growing your audience is always a huge gain for business. More eyes on your company mean more potential business, but what happens when your audience becomes too big for single message targeting? Could you be missing out on conversions by being too impersonal with...
by Hayley Storey | Jun 27, 2019 | Marketing – General, Marketing Strategy
If you find yourself in a lead generation slump, it could be due to a wide number of reasons. Perhaps you’ve exhausted certain avenues, perhaps your strategy could use an update, or perhaps the needs of your audience have changed. One of the most effective ways to...
by Joanne Wilson | Jun 10, 2019 | Marketing – General, Marketing Strategy
Multichannel marketing should be your go-to method of marketing for a number of reasons. The biggest reason is that multichannel marketing ensures you are where your customers are. According to statistics, multichannel customers spend three to four times more than...
