How is your elevator pitch?

For those who don’t know, an elevator pitch is how you would sell your business to someone in 20 to 30 seconds, the time it takes to complete an average elevator ride. This elevator pitch isn’t just useful for selling, though – how often are you at a party or...

Should I be networking?

Networking is a very useful marketing tool, one that is often overlooked due to the time it demands. After a long day at work, is networking worth the effort? We think it is. It’s true, that networking is a technique that works best over time, but you can start making...