When you manage your own business or accept a senior position in a company, you expect a heavy workload. It comes with the pay rise and/or the freedom to manage your own destiny. However, did you expect to dedicate what feels like your entire life to your work? You’ve...
With 2.74 billion active users a month, Facebook is definitely a platform your business should have a presence on in today’s world. Combine that statistic with 48.5% of B2B decision makers using Facebook for research in 2020 and 2/3 of Facebook users visiting local...
Great marketing, done well, can be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Many of our clients either never find the time to get around to ‘doing’ their marketing or they simply...
At the end of one of the strangest years I have ever lived through, rather than look back, I am looking forward and encourage you to do the same. Let’s make 2021 one of the best. It was Fill the Gap Marketing’s 10th anniversary this year, 2020, and we had grand plans...
What if you could charge much more than you do now for no extra cost? People don’t always buy on price. The purchase decision is often based on emotion as much as logic. How often do you choose something in the middle price bracket? Typically, you want something quite...
If you’re new to the search marketing world then you may not even know what Google AdWords are. Google AdWords is the advertising service provided by the search engine to allow your business’s’ search result to land on the SERP, for a fee. You no longer need to wait...
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