by Joanne Wilson | Aug 10, 2015 | Direct Marketing, Email Marketing
Here is some information about the forthcoming potential changes which will be coming in under the new EU General Data Protection Regulations. Changes to your marketing activities are coming – Are you ready? All businesses, no matter how large or small, must start...
by Joanne Wilson | Jul 24, 2015 | Email Marketing
Email marketing is a great tactic to gain new customers and provide added value to your current client base. It helps you demonstrate your expertise, promote your products/services, and ensures your brand remains top of their mind. The problem is that email marketing...
by Joanne Wilson | Sep 15, 2014 | Content Marketing, Copywriting, Email Marketing
According to the Radicati Group, we receive, on average, 105 emails every day. If your sales/newsletter email is among those, what is going to convince people they need to open your email and not simply delete it? Opening an email is often a quick decision. The...
by Joanne Wilson | Jun 16, 2014 | Direct Marketing, Email Marketing
People are dismissing email marketing. Calling it old fashioned. Saying that no one does it anymore. Don’t make this mistake. Email marketing is vitally important for your marketing content strategy and can help you engage with your customers. If you are in doubt of...
by Joanne Wilson | Apr 10, 2014 | Direct Marketing, Email Marketing, Marketing – General
The EU are soon to vote on whether to implement a new Europe wide Data Protection legislation that could bring serious changes to marketing and the way businesses operate. If this legislation were to be passed, the way your business uses, manages or stores data will...
by Joanne Wilson | May 4, 2013 | Customer Service, Email Marketing
When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like...
