Business to Consumer (B2C) marketing has, in recent times, seen a significant increase in attention to memorable customer experience. However, in the world of Business to Business (B2B), customers haven’t necessarily been receiving such love and care. It’s...
As a species, human beings are lazy – it’s a fact. We learn some stuff, we pat ourselves on the back, and we feel very smug and content with what we know. However, we forget to consider the vast multiverse of things that we don’t know. Because the...
This generation of young adults have grown up in a digital revolution and their lives are self-published across various social media platforms. They have a world of online information to navigate, and digital connectivity to nearly every corner of the earth at...
Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them...
We all love our clients but deep down we also have a few ‘dream clients’ who we’d really, really like to work with. How do you target these dream clients? We’re here to make your dreams a reality: 1. Send them a gift Sending someone a gift always helps them notice...
Running a successful business means talking to your customers regularly. A customer feedback surveys is one method of measuring the satisfaction or dissatisfaction that your customers or clients might have with the products or services you provide. It can help you...
