by Hayley Storey | May 11, 2020 | Content Marketing
Since Fill the Gap Marketing began (more than 10 years ago), content marketing has been a key part of our services and it continues to be the cornerstone of many of our customers’ marketing strategies today. It’s just so darn good! It’s a multi-talented marketing...
by Hayley Storey | May 16, 2019 | Content Marketing, Digital Marketing, Marketing Planning, Marketing Strategy
Looking at marketing campaigns and messages that have made the biggest impact can give us a much clearer insight into trends and shifts in the market. Examining what’s popular can help us decipher not only what current audiences are looking for, but what...
by Joanne Wilson | Apr 11, 2019 | Business to business marketing, Content Marketing
SEO (Search engine optimisation) is one of the most effective ways to get free and organic traffic to your website. Major search engines, such as Google, Bing and Yahoo, display primary search results after a search term or keyword has been entered. These results show...
by Joanne Wilson | Apr 5, 2019 | Content Marketing, Join our team, Social Marketing, Social Media
According to the latest statistics, there are currently over 1.49 billion active users on Facebook. And, when you consider that over 78% of these users find products to buy via Facebook, that’s huge audience potential for your company to reach. 2019 is a year...
by Joanne Wilson | Oct 22, 2018 | Content Marketing
We love a good trend publication. They probably have quite a niche audience, let’s be honest, but as marketing specialists, it’s this new-found knowledge that helps us to help you succeed. And we love helping you succeed more than anything. These trends for 2019 set...
by Joanne Wilson | Sep 27, 2018 | Content Marketing
Earlier this year, Wyzowl and HubSpot released their State of Video Marketing Report for 2018 which unearthed some incredible stats around the impact of videos: Video helps marketers: 81% of marketers who used video as a part of their marketing strategy saw business...
