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We have a wealth of knowledge here at Fill the Gap Marketing and we regularly share it with you through our blogs.


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Have a browse, use the search function and explore a world of marketing information to help you to grow your business. If you can’t find the information you need within our blogs, get in touch.

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The Power of Automation
The Power of Automation

Time; We all want more of it. No matter your position in a company, getting through your to-do list can be hard. Particularly when emails keep coming in, colleagues require ‘just a couple of minutes of your time’ (it’s never two minutes) and there’s an unexpected...

Grow your business with Fill the Gap Marketing in 2021
Grow your business with Fill the Gap Marketing in 2021

Great marketing, done well, can be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Many of our clients either never find the time to get around to ‘doing’ their marketing or they simply...

Marketing Checklist for 2021
Marketing Checklist for 2021

Let’s make 2021 one of the best. At the end of one of the strangest years I have ever lived through, rather than look back, I am looking forward and encourage you to do the same. It was Fill the Gap Marketing’s 10th anniversary this year, 2020, and we had grand plans...

How to create a jolly good email campaign this Christmas.
How to create a jolly good email campaign this Christmas.

With Christmas quickly approaching, many of our clients are starting to think about Christmas marketing campaigns – this includes offers and communications around Black Friday, which falls on 27th  November 2020 and Cyber Monday on the 30th November. For many...

Are you charging enough?
Are you charging enough?

What if you could charge much more than you do now for no extra cost? People don’t always buy on price. The purchase decision is often based on emotion as much as logic. How often do you choose something in the middle price bracket? Typically, you want something quite...

The basic principles of Google AdWords.
The basic principles of Google AdWords.

If you’re new to the search marketing world then you may not even know what Google AdWords are. Google AdWords is the advertising service provided by the search engine to allow your business’s’ search result to land on the SERP, for a fee. You no longer need to wait...

Do you want your Google Business Profile to attract more customers?
Do you want your Google Business Profile to attract more customers?

Put simply, who doesn’t? Anything relating to your business, which you post online, is there to raise your company profile right? Why else would you do it? And yet so many businesses are missing a very big trick when it comes to Google My Business. In addition to your...

How to write a headline that works…
How to write a headline that works…

‘How to write a headline that works’ – did we catch your attention? First impressions are everything. A smile, a friendly ‘hello’ or even a sexy wink can make you like a person immediately. Really, it’s the same for a headline. Whether you are writing the title of a...

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