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We have a wealth of knowledge here at Fill the Gap Marketing and we regularly share it with you through our blogs. Have a browse, use the search function and explore a world of marketing information to help you to grow you business. If you can’t find the information you need within our blogs, get in touch.

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A decade of filling the gap!
A decade of filling the gap!

It can’t be true.  A whole decade! Should I or shouldn’t I?  Maybe I should open a coffee shop? (there weren’t so many back in 2010).  No . . . stick with what you know best.  Could I or couldn’t I? Ten years ago my youngest son was 2 years old and I had just had 8...

Facebook vs LinkedIn – Where to spend your budget
Facebook vs LinkedIn – Where to spend your budget

For small businesses, there's enormous potential in online advertising. While a large business may have sacks of cash to throw into publicity campaigns; a smaller company will have to be far more budget savvy. As a small business, the last thing you want is to waste...

Revitalise your email marketing campaign this year
Revitalise your email marketing campaign this year

So, it turns out that with 2.5 billion email users worldwide, showy technologies aside, email marketing remains one of the most prominent tools for target audience outreach. Since its birth, back in 1971, email has grown beyond any person, at the time, could...

Three tips for keeping your SEO in shape
Three tips for keeping your SEO in shape

Just like keeping yourself in shape (new year’s resolution alert!), maintaining your search engine optimisation (SEO) requires constant work. You don't go to the gym for a month straight, pump up your guns and tighten your buns, and then, with no further action,...

Automating your marketing processes
Automating your marketing processes

  Marketing involves a myriad of processes and exercises - many of which are time-consuming and, at times, even a little mind-numbing. But have you thought much about automating? The vast majority of marketing actions are open to streamlining and automation,...

Building great B2B customer experience
Building great B2B customer experience

Business to Consumer (B2C) marketing has, in recent times, seen a significant increase in attention to memorable customer experience. However, in the world of Business to Business (B2B), customers haven't necessarily been receiving such love and care. It's time that...

Establishing brand awareness
Establishing brand awareness

Brand awareness illustrates how familiar your target audience is with your brand and how well they recognise it. Words like 'trending" denote a brand with high appreciation. However, this kind of recognition doesn't happen overnight. Powerful brand awareness is a...

How voice search is impacting SEO
How voice search is impacting SEO

The evolution of search engine technology has been remarkable. Over the past few years, tech giants such as Google, have made many updates, aiding their users in achieving optimum results. New technologies such as AI voice search - Google Assistant, Apple's Siri,...

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