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We have a wealth of knowledge here at Fill the Gap Marketing and we regularly share it with you through our blogs.


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Have a browse, use the search function and explore a world of marketing information to help you to grow your business. If you can’t find the information you need within our blogs, get in touch.

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Grow your business with Fill the Gap Marketing in 2022
Grow your business with Fill the Gap Marketing in 2022

Are you and your business ready for 2022? 2022 is going to be your year and let's make sure we start it with getting your marketing ready. Great marketing, done well, can be as time-consuming as it is rewarding. But, like most things in business, the more you put into...

Why you should be outsourcing your marketing
Why you should be outsourcing your marketing

So, why should you be outsourcing your marketing? “I put something on Twitter the other day and sent out an email last month, I think – I don’t really have time to do it.” ‘I’ve done bits of marketing in the past, but don’t really get anything from it.” When speaking...

The eight best ways to generate more enquiries
The eight best ways to generate more enquiries

It's the ultimate want; no matter what business you are in, more leads into your sales funnel are a priority. Even if you are working at total capacity, you never know what's around the corner. Having a consistent stream of enquiries coming into your business is...

The difference between Marketing and Sales
The difference between Marketing and Sales

In a nutshell Sales: The exchange of a commodity for money; the action of selling something. Marketing (CIM definition): The management process responsible for identifying, anticipating, and satisfying customer requirements profitably. Sales and Marketing are two...

Can you really afford a full marketing department?
Can you really afford a full marketing department?

Here’s the issue; You need a copywriter to improve your website, write blogs and emails for you and review your social media content BUT digital is where it is at. You also need someone to post on your social media channels and run advertising campaigns, look after...

Is Apple stopping email marketing in its tracks?
Is Apple stopping email marketing in its tracks?

As announced at their annual Worldwide Developers Conference back in June, Apple's new Mail Privacy Protection feature came into effect on the 20th of September 2021. But what does it mean? Firstly, Mail Privacy Protection (MPP), according to Apple: "Hides your IP...

Market Research, where to start?
Market Research, where to start?

Conducting market research is essential to create the most effective business and marketing plan. But, where do you start? Let us help. Customer Research The only way you can truly get to know your customers is to spend some time talking to them and getting their...

Why do I need a marketing plan?
Why do I need a marketing plan?

A business without a marketing plan is like being stuck in the desert with a car full of petrol but no map. You have all the energy to get moving but no plan and no direction. A marketing plan is necessary for a business if you want to move your company forward. It...

Why it’s important to be you.
Why it’s important to be you.

It’s still true today, even in a more digital world; people buy from people. Building relationships with customers/prospects is about understanding what matters to your customer and communicating the value and benefit that you can bring to them. It is about adding a...

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