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We have a wealth of knowledge here at Fill the Gap Marketing and we regularly share it with you through our blogs.


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Have a browse, use the search function and explore a world of marketing information to help you to grow your business. If you can’t find the information you need within our blogs, get in touch.

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Market Research, where to start?
Market Research, where to start?

Conducting market research is essential to create the most effective business and marketing plan. But, where do you start? Let us help. Customer Research The only way you can truly get to know your customers is to spend some time talking to them and getting their...

Why it’s important to be you.
Why it’s important to be you.

It’s still true today, even in a more digital world; people buy from people. Building relationships with customers/prospects is about understanding what matters to your customer and communicating the value and benefit that you can bring to them. It is about adding a...

Time. It’s so precious.
Time. It’s so precious.

When you manage your own business or accept a senior position in a company, you expect a heavy workload. It comes with the pay rise and/or the freedom to manage your own destiny. However, did you expect to dedicate what feels like your entire life to your work? You’ve...

How to identify your USPs
How to identify your USPs

The world of business is a noisy place. It seems that every company claims to have expertise and experience in their field and can guarantee complete customer satisfaction. So, how can you stand out from the crowd? What makes you special? What makes your customers...

6 top tips on increasing your marketing ROI
6 top tips on increasing your marketing ROI

If you’re a small to medium-sized business looking to grow, marketing is definitely something you should invest in to support your business plan. If, however, like many business owners, you are working with tight margins and limited resources, you will want the...

Get your marketing messaging right…
Get your marketing messaging right…

If you talk to everyone – no one will listen. In order to grow your business, attract those all important new clients and ensure current customers remain with you, you need to be very clear on who you are talking to, what problems they have that you can solve and then...

How to create a Facebook business page
How to create a Facebook business page

With 2.74 billion active users a month, Facebook is definitely a platform your business should have a presence on in today’s world. Combine that statistic with 48.5% of B2B decision makers using Facebook for research in 2020 and 2/3 of Facebook users visiting local...

The Power of Automation
The Power of Automation

Time; We all want more of it. No matter your position in a company, getting through your to-do list can be hard. Particularly when emails keep coming in, colleagues require ‘just a couple of minutes of your time’ (it’s never two minutes) and there’s an unexpected...

Grow your business with Fill the Gap Marketing in 2021
Grow your business with Fill the Gap Marketing in 2021

Great marketing, done well, can be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Many of our clients either never find the time to get around to ‘doing’ their marketing or they simply...

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