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We have a wealth of knowledge here at Fill the Gap Marketing and we regularly share it with you through our blogs.


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Have a browse, use the search function and explore a world of marketing information to help you to grow your business. If you can’t find the information you need within our blogs, get in touch.

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6 top tips on increasing your marketing return on investment
6 top tips on increasing your marketing return on investment

If you’re a small to medium-sized business looking to grow, marketing is definitely something you should invest in to support your business plan. If, however, like many business owners, you are working with tight margins and limited resources, you will want the...

How to identify your USPs and use them to help grow your business
How to identify your USPs and use them to help grow your business

The world of business is a noisy place. It seems that every company claims to have expertise and experience in their field and can guarantee complete customer satisfaction. So, how can you stand out from the crowd? What makes you special? What makes your customers...

Time. It’s so precious.
Time. It’s so precious.

When you manage your own business or accept a senior position in a company, you expect a heavy workload. It comes with the pay rise and/or the freedom to manage your own destiny. However, did you expect to dedicate what feels like your entire life to your work? You’ve...

How to create a Facebook business page
How to create a Facebook business page

With 2.74 billion active users a month, Facebook is definitely a platform your business should have a presence on in today’s world. Combine that statistic with 48.5% of B2B decision makers using Facebook for research in 2020 and 2/3 of Facebook users visiting local...

Grow your business with Fill the Gap Marketing in 2021
Grow your business with Fill the Gap Marketing in 2021

Great marketing, done well, can be as time consuming as it is rewarding. But, like most things in business, the more you put into it, the more you’ll get out of it. Many of our clients either never find the time to get around to ‘doing’ their marketing or they simply...

Marketing Checklist for 2021
Marketing Checklist for 2021

At the end of one of the strangest years I have ever lived through, rather than look back, I am looking forward and encourage you to do the same. Let’s make 2021 one of the best. It was Fill the Gap Marketing’s 10th anniversary this year, 2020, and we had grand plans...

How to create a jolly good email campaign this Christmas.
How to create a jolly good email campaign this Christmas.

With Christmas quickly approaching, many of our clients are starting to think about Christmas marketing campaigns – this includes offers and communications around Black Friday, which falls on 27th  November 2020 and Cyber Monday on the 30th November. For many...

Are you charging enough?
Are you charging enough?

What if you could charge much more than you do now for no extra cost? People don’t always buy on price. The purchase decision is often based on emotion as much as logic. How often do you choose something in the middle price bracket? Typically, you want something quite...

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