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Automating your marketing processes

Automating your marketing processes

  Marketing involves a myriad of processes and exercises – many of which are time-consuming and, at times, even a little mind-numbing. But have you thought much about automating? The vast majority of marketing actions are open to streamlining and...
Building great B2B customer experience

Building great B2B customer experience

Business to Consumer (B2C) marketing has, in recent times, seen a significant increase in attention to memorable customer experience. However, in the world of Business to Business (B2B), customers haven’t necessarily been receiving such love and care. It’s...
Establishing brand awareness

Establishing brand awareness

Brand awareness illustrates how familiar your target audience is with your brand and how well they recognise it. Words like ‘trending” denote a brand with high appreciation. However, this kind of recognition doesn’t happen overnight. Powerful brand...
How voice search is impacting SEO

How voice search is impacting SEO

The evolution of search engine technology has been remarkable. Over the past few years, tech giants such as Google, have made many updates, aiding their users in achieving optimum results. New technologies such as AI voice search – Google Assistant,...