So, why should you be outsourcing your marketing?
“I put something on Twitter the other day and sent out an email last month, I think – I don’t really have time to do it.”
‘I’ve done bits of marketing in the past, but don’t really get anything from it.”
When speaking to SMEs, it can be fairly common for businesses to put marketing at the bottom of the to-do pile because they simply don’t have the resources or time. As someone that is busy running a business, you may be finding it difficult to justify having a full time marketing manager in-house, but know you need to be investing in marketing if you want to generate new business.
Does this sound like you? If so, here are 5 signs that you need to be outsourcing your marketing:
- There is no clear strategy with your marketing
Do you know your target market inside out? Do you know the best way to target them and what is the right message? Do you have an idea of what you want to achieve from it? When it comes to marketing, you must do some marketing thinking before any marketing communication. By outsourcing your marketing, you can get a clear perspective on the best way to market your business and, as the marketing agency you use will specialise in this area, they will be able to provide you with a clear strategy on growing your business.
- You don’t have the capacity in house
If marketing is spread thinly across your organisation with perhaps your secretary doing it one day and then you doing it another day, it is likely your marketing is not making the impact you want it to and the message is not clear or consistent.
- You need marketing expertise without the overheads
The beauty of outsourcing your marketing is that you can have a team of marketing specialists to rely on, without having to pay the price for qualified marketers internally. A solid marketing campaign requires time and thought put into it – by getting additional help from a marketing agency, you have more time to focus on other areas of your businesses whilst leaving the marketing to the experts.
- Your marketing requires structure
If you are sending emails out or posting LinkedIn updates with no thoughts on what you are hoping to achieve, how can you guarantee a return on it? A marketing firm will help you establish the direction your business needs to go in and come up with a comprehensive plan on how this can be achieved.
- You are not getting results
If you are left disappointed with the results from your current marketing attempts, you might benefit from getting an experienced marketing organisation to manage it for you. Their job is to focus entirely on your marketing, ensuring it is executed professionally and that it brings you a return on your investment.
Thinking about outsourcing some (or all) of your marketing? At Fill the Gap Marketing, we specialise in writing and implementing marketing plans that get businesses results. From simply managing a campaign on your behalf to being your ‘marketing team on demand’, we can work with you as little or as much as possible, making sure you generate a return on your marketing investment.