With 2.74 billion active users a month, Facebook is definitely a platform your business should have a presence on in today’s world. Combine that statistic with 48.5% of B2B decision makers using Facebook for research in 2020 and 2/3 of Facebook users visiting local business pages on a weekly basis in the same year and it’s clear that you’d be missing a big opportunity if you ignored the need for your business to have a Facebook page.
But where do you start? Is it the same as creating your own personal profile? What regulations are there? How can people buy from you on Facebook? So many questions!
We regularly create Facebook business pages for our clients, whether they are branching into new services or are start-up companies, FTG help them to create and grow a Facebook audience. Here’s our top tips on how to do it…
You already know more than you think
Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. Be sure to have all of your correct information ready, including your website, email and business addresses, telephone number, your logo and some nice images of your premises, products, services (whatever is applicable to you). Also have a think of some initial posts you would like to put out – what is the main thing you want to say about you? What products do you want to push?
Get signed up
To sign up for a Facebook business page, you will need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business page.Once you are logged in, go to https://bit.ly/3p2LXtJ.
You will then need to select the type of page you want to create – we’ll assume you want to create a business or brand. Once you have selected one of these options, click on ‘Get Started’. Next, enter your business information. Use your business name for your page name or indeed, name your page based on what you believe most people will type to search for you.
For category, type a word or two that describes your business and Facebook will suggest some options. You may fall under two or more categories – for page set up, choose the one that you think your customers will most likely associate you with – you can add more categories later.
You can then add your address and phone number, before clicking continue.
Make it look appealing
Your profile image should closely align with your business – we recommend using your logo if you have one – as this is the image that will show in search results and when you post or use messenger. It will also sit on your business page in the top, left hand corner. That being said, you may have an image that is more closely aligned to your business. If you are a consultant for example, your face may be more recognisable to your audience than a logo.
You then need to choose a cover photo. As with your personal account, you want this to be visually appealing but also it needs to represent your business well. You can use images of your products, something from your website, a representative image of what you offer your clients. If you have a strap-line or want to include a short bit of text that represents your offer, we recommend using a free graphic design site like https://www.canva.com/. Here you can upload your image, create a collage of images and/or add text over your images.
You can also start to upload photos so if you have images of stock, your premises, and/or images from your website, upload these too.
Fine tune your details
You need to create your username, which you will use to tell people where to find you on Facebook.
Your username can be up to 50 characters long but be mindful that you want something that’s easy to type and easy to remember. We recommend simply using your business name. Click Create Page @Username in the left menu to get this set up.
You now need to add your business details. To start filling out your business details, click Edit Page Info in the top menu and get typing! You will need to write your description (up to 255 characters), you can then add more categories (if more than the original category you selected in step 2 apply). You can also enter all contact details that you want to be public, your opening hours as already mentioned, your location and any extra info, such as price range.
Remember the people or the story behind a business can really help to sell it. For this reason, we would also recommend completing the ‘About Us’ section. Many of your visitors will visit this section to get a better feeling of what you offer, this content can also help people to trust you if you are asking them to make a transaction through your Facebook page and gives you a place to set out customer expectations.
To complete your ‘About Us’ section, click See more in the left menu, then click About, and then click Our Story on the right-hand side.
You can also set a call to action (CTA) button, which will promote and push your followers to do the one key thing you would like them to do on your page. This could be to ‘shop now’, ‘sign up’ or ‘book an appointment’ to name just a few actions.
To add your CTA, click the blue box that says + Add a Button, then choose which kind of button you want. Depending on the button you chose, you may be asked to select some additional options and you will be asked to provide links to a website, a newsletter sign up page etc. When you’re ready, click Finish and your call-to-action button will go live.
Populate your feed
You don’t want a new, potential follower/customer to find your page, only to see no content on there. This does not give a good first impression. For this reason, we recommend posting three or four posts to your feed before you publish your page and set it ‘live’.
Click on the ‘create’ box and start creating. You can make your own posts, called ‘organic’ posts, which tell people about your business/services/products. You may want to use Canva again to create some professional looking imagery to accompany these posts.
You can also share relevant content and news stories from within or relating to your industry. We advise you to follow some fellow business pages (but try to avoid direct competitors). You can also follow key industry pages, making shareable content easier for you to find. You may even want to create an event, such as a webinar.
Publish your page and invite an audience
Now it’s the sweaty finger stage – you’re ready to publish! Click the Publish Page button in the left-hand menu and voila, your live and visible to the world of Facebook.
We always advise to invite all of your friends to like your page first – you can then ask them to invite their friends. This is a quick, cheap way of gaining some initial followers. You can also promote your page on your other social media channels, on your website and on any emails that you send or business profiles that you have on other online platforms, such as networking groups.
And there you have it – you’re very own business Facebook page.
Be sure to keep evolving
You need to keep up the posting and sharing of content on your page. As you become more confident, you may also want to ask customers to give you a review, which all helps to gain credibility and trust for your business. Always look for ways to encourage audience engagement or grow your presence. Have a look at some of our other blogs on Facebook Groups and Facebook advertising for ideas on how to do this.
If you would like some help setting up a Facebook page then get in touch with Fill the Gap Marketing today, we already help so many of our clients with their social media strategy.