Automating your marketing processes

Automating your marketing processes

  Marketing involves a myriad of processes and exercises – many of which are time-consuming and, at times, even a little mind-numbing. But have you thought much about automating? The vast majority of marketing actions are open to streamlining and...
Building great B2B customer experience

Building great B2B customer experience

Business to Consumer (B2C) marketing has, in recent times, seen a significant increase in attention to memorable customer experience. However, in the world of Business to Business (B2B), customers haven’t necessarily been receiving such love and care. It’s...