Establishing brand awareness

Establishing brand awareness

Brand awareness illustrates how familiar your target audience is with your brand and how well they recognise it. Words like ‘trending” denote a brand with high appreciation. However, this kind of recognition doesn’t happen overnight. Powerful brand...
How voice search is impacting SEO

How voice search is impacting SEO

The evolution of search engine technology has been remarkable. Over the past few years, tech giants such as Google, have made many updates, aiding their users in achieving optimum results. New technologies such as AI voice search – Google Assistant,...