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When it comes to marketing, the further you can plan ahead, the better equipped you’ll be to manage any changes that come your way.

So, to help you plan for the future, we’ve put together a list of marketing trends to watch out for in 2019.

1. People trust people, not ads

As many as 30% of all internet users currently use ad blockers, so it’s become more and more likely that your adverts won’t even be seen. For those that do get through, it’s important to show testimonials, referrals and the experience of others, because it’s been proven that people trust people more than companies.

2. Edge away from conformity

Creativity is respected by an audience. With the “print is dead” rumour going strong, many companies are finding that old-fashioned print marketing actually has more impact. Get creative and don’t simply do what others are doing.

3. Communicate in ways your customers enjoy

The way customers communicate with companies is an aspect of marketing that changes most frequently. It is predicted that by 2020, 50% of all internet searches will be made through voice recognition. Staying ahead of these trends could give you a useful angle to reach customers in ways others are missing.

4. Helpfulness is vital with the rise of tech

New automation makes the life of marketers much easier. From chat bots to instant replies it means that you never leave your customers hanging. However, this also means that customer relationships are affected, particularly if there’s a lack of human interaction or availability. It’s important to add a personal touch or offer direct help wherever possible.

If you would like assistance with your marketing strategy for 2019, simply contact the Fill the Gap team on 01522 581 911 and we’ll be happy to help.