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A blog is one of the fastest ways to show your clients and customers what you’re about as a company. It becomes a way to express your opinions, showcase your knowledge and improve your search engine optimisation in the process. It seems there really is no downside.

It’s a proven fact that businesses that blog have better marketing results, whether it’s growing your audience or converting sales, a blog is a time investment that is well worth making.

Here are some of the biggest ways that adding a blog to your website can help you to grow your business:

1. The proof is in the statistics

According to OptinMonster’s 2020 blogging survey* Websites that also have a blog are shown to have 434% more indexed pages and companies who blog get 97% more links to their websites. Interesting, the same survey also states that 77% of internet users read blogs and businesses that blog experience twice as much email traffic as businesses who don’t. Need we say more??

2. Nurture prospects into becoming customers

Valuable content that speaks to your audience is a great way to show them how useful you are as a company. Customers often research products before making a commitment and choosing a service-company is just as important. Show them that you’re informative and compelling, and that you share the same opinions. It’s key to building a relationship.

3. Improve your SEO

SEO is a long term and complex process, but regular, useful content will attract a bigger and regular audience. Search engines such as Google now favour useful content over content that contains keywords, so a blog is the ideal way to meet that SEO demand.

4. Help your business stand out

There are many other companies that offer similar services as you. A blog will help to give an insight into your company’s personality and other important qualities that help you stand out as a company. A blog gives readers more of an inside look into your company and provides useful, personalised content for social media.

5. Attract inbound links

Blog content that is educational and informative attracts links from other online sources. These inbound links are particularly desirable when they come from reputable sources, indicating that your content has authority and is worth directing traffic toward.

If you’re looking for assistance with your blog content or would like help developing a content strategy, contact the Fill the Gap Marketing team today on 01949 833593 or send us a message.

 

*https://optinmonster.com/blogging-statistics/Bottom of Form