LinkedIn: have you ever wondered what it really is and why it seems that pretty much everyone has an account? Well, wonder no more…

LinkedIn is actually a social networking site, but unlike other social media platforms such as Twitter or Facebook, LinkedIn is predominantly used for business purposes rather than for social purposes. Most users use LinkedIn to further their career, to look for new jobs, to look for candidates to hire, as well as to conduct business-to-business activities.

With over 240 million active users and over 3 million businesses currently on the site, if you haven’t already, we recommend you get involved in the LinkedIn hype.

And here’s why…

LinkedIn can be used to connect with and communicate with like-minded people, or better yet, individuals who are interested in your company and the service or product you offer. And once you have connected with these individuals, you are able to use this fantastic platform to share relevant blogs and posts with all of your connections.

This in turn can generate more leads and generate more sales as well as heightening your reputation. If you are constantly sharing posts and updating your profile with industry news, people will start to recognise your extensive knowledge in your industry and will turn to you for guidance. Your reputation and credibility will climb, all from implementing a very simple social networking strategy.

As well as this, as we mentioned before, there are millions of people presently on LinkedIn and so you could use this to your advantage when looking to recruit. LinkedIn allows for individuals to promote their achievements, accomplishments, skills and work experience all in one place. Instead of rifling through CV’s, you are able to search for candidates that display an interest in your industry and then get in touch with them all at once.

LinkedIn is an extremely valuable tool and we highly recommend you get involved if you aren’t already. For any help implementing LinkedIn into your marketing strategy, please get in touch with Fill the Gap Marketing today on 01522 581911 and one of our marketing experts will be more than happy to help you make this transition.