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How Facebook adverts have changed

How Facebook adverts have changed

If Facebook advertising is something that you’ve used in the past, or something that you have considered using in future, then it’s important to keep on top of the changes that the social media has recently introduced. To ignore the rules and guidelines could mean...
How to find your USP

How to find your USP

USP stands for ‘unique selling point’ and is one of the simplest ways to communicate to a mass audience ‘why we should buy from you.’ If we were to use supermarkets as an example, then M&S’s USP would be ‘luxury’, Tesco’s would be ‘prominence’ and ASDA’s would be...