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Networking is a very useful marketing tool, one that is often overlooked due to the time it demands. After a long day at work, is networking worth the effort? We think it is.

It’s true, that networking is a technique that works best over time, but you can start making an impact from the very first networking event.

Networking has many benefits, from building stronger relationships to building up a strong local reputation, we think it’s worth investing some time into. Here are some of our favourite reasons to network:

Build more successful business relationships: You will know a lot more about the company you’re going into business with if you’ve met them through networking. This will lead to a stronger, more successful business relationship with this company.

Make hundreds of new contacts: Although not all contacts may be of direct use to your business, it’s very likely that each contact will know at least one person who would love to work with you. You’re increasing your reach very quickly.

Improve your reputation: Networking often involves performing what is known as an ‘elevator pitch’ where you have to explain who you are, what you do and why people should use your services in the space of 60 seconds, or sometimes only 30 seconds. Whenever you share your story, you’re reinforcing your knowledge and improving your reputation.

Reap what you sow: As well as sharing your skills and services, you’re also learning about the services that others have to offer. There’s very much a “if you scratch my back, I’ll scratch yours” feel to local networking. It’s a good business habit to get into. As with most things in business, the more you put into networking, the more you’ll get out of it.

Over time, you’ll start to see even more benefits from networking, including business recommendations, a better social life and feeling more in tune with your local community. We go to many local networking events and we’d be happy to answer any of your networking questions.