Writing a marketing plan can sound like a daunting process, particularly when you’re trying to work backwards from a huge goal. With 12 months in a year and 52 weeks to think about, writing a detailed plan can feel like a huge mountain to climb.
However, we’ve highlighted the key stages of putting together a marketing plan, that will hopefully shrink that mountain in your mind:
- Research – What is happening in your business environment? What do your customers want? Where do they hang out? What do they pay for similar services? Is there a specific gap in the market that you fill? How are you different from your competitors?
- Identify opportunities – Did you find any future trends or gaps in your research? Is there a new audience you should target? How can you use this research to your advantage? Opportunities should be noted.
- Plan actions – Starting with ideal scenarios such as “gain a client who pays over £1000 a month”, think of a way to get their attention and the best way to contact them. If your plan is to send them a direct mail gift, work backwards. When should they receive the gift, when should you send the gift, when should you buy the gift? Do this on a month by month basis.
- Stick to your schedule – Quite often something won’t go to plan, the post will let you down or your computer will suddenly need repairs. However, any delay at the start of the plan will affect the rest of the plan.
Remember that, as a marketing team, we are here to fill any marketing gaps you may have. If you need help writing your plan or some online support while implanting your plan, then simply let us know. Think of us as your own marketing team without the overheads.
Please contact us for more information – 01522 837232.