A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs.
New message, new direction, new clients
Our relationship with this client began with the writing of a brand new marketing plan in order to establish the most profitable way to market the business. This involved us carrying out a customer survey, analysing their competitors and looking at the market (internally and externally). Based on the research, it was established that to increase leads, the company needed to promote the reliability of their services, their expertise in customer service and how they are specialists in overflow and out of hours calls. Once this message was determined, we then put together a tactical marketing plan to help them win at least one new client a month.
After proposing the marketing plan, Fill the Gap Marketing were hired to put the tactical marketing plan into action as the company’s ‘Marketing Team on Demand’. This included us assisting with:
- Social media (Twitter & LinkedIn)
- Email marketing
- Targeted direct mail campaigns
- Organising and attending exhibitions
- Digital marketing
- Content marketing (Blogs)
- Database management
Better results without the added expense
With the key message of reliability and customer service expertise successfully integrated across all different marketing channels and managed more efficiently, Fill the Gap Marketing helped increase leads coming into organisation by 26% compared to the previous year. As well as this, on average, the company was able to convert 3 new clients a month, beating the target of 1 new client a month, leading to a more profitable year for the business.
Fill the Gap Marketing continue to support this growing company as their ‘Marketing Team on Demand’, as they move into different markets and embrace digital marketing.