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More and more businesses are using content marketing and increasing their leads…are you?

Content marketing is being used for global brands and SMEs, and many are already getting results. New businesses are making themselves known through content marketing and building trust with consumers. So why should your business be doing it? Here are five reasons why:

  1. It can drive traffic to your business

By providing useful content e.g. hints and tips on your website, or helpful guides, people searching for an answer will find it on your website.

  1. Improves your website and keeps it fresh

Keeping your website up-to-date with fresh content makes your company more credible.

  1. Helps with SEO

The latest Google update rewards good content by keeping your site top of search results.  It might also rank your website lower, for poor content.

  1. Makes you the expert amongst your competitors

By demonstrating your knowledge to your customers and providing solutions, you establish your business as the experts, high above your competitors.

  1. Establishes trust between you and your customers

When businesses share content, it allows customers to interact with you. You develop a relationship with your customers by answering their questions and offering advice. This builds trust and prospective clients are more likely to use your services if they feel connected with you.

To make all this work, you need a content marketing strategy.

A strong content marketing strategy can help you think of different ways to connect with your audience and establish what is the best way to create leads.

It is important to use an editorial calendar to structure your content to keep it consistent. However, it is more essential for you to first understand your target market and build your content marketing strategy around information your consumers want. Once you have generated interest, at a later stage, when potential customers have a problem, providing useful content can help them realise you have the solution.

Looking to generate more leads with content marketing, but have no idea where to start? We can help. Our strategic marketing expertise combined with our professional copywriting skills mean that we have the ideal capabilities to help you to attract more customers using content marketing.

Get in touch today. Call 01522 581 911 or email hello@fillthegapmarketing.co.uk to book your complimentary consultation