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Should businesses move away from traditional marketing methods? – Entrepreneurial Marketing Night at the Fill the Gap Marketing Academy

Should businesses move away from traditional marketing methods? – Entrepreneurial Marketing Night at the Fill the Gap Marketing Academy

At last night’s Fill the Gap Marketing Academy our guest speaker, Barry Ardley from the University of Lincoln, brought to the table the idea of entrepreneurial marketing. Here is a short blog post that summarises what Barry explained, and at the end, a few ideas /...
Is social media marketing really necessary?

Is social media marketing really necessary?

The internet has been around for over 25 years now and so has communicating digitally. Every day more and more businesses are joining Facebook, Twitter, Google+, LinkedIn and Pinterest to boost their online presence. By why are businesses using social media sites for...