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We all left the Marketing Academy on Wednesday feeling very special following the talks on USPs.Tony Brooks and Rachel Linstead, the speakers, have sent me their slides, so if you want a copy, just ask.

Here are a couple of ideas from them in the meantime:-

From Rachel – Think outside of the box – if you were a brand, what brand would you be? If you were a colour what colour would you be? What colour best represents what you do? What texture?

From Tony – to stand out, try and be excellent at least one of these things: Scarcity, Authority, Likeability, Commitment, Social Proof, Reciprocation, Consistency or Contrast (ref R Caldini). Tony explained how Santa’s USP works because he is so good at so many of these things – you had to be there for that bit really!

Happy Christmas and wishing you every success for a prosperous New Year