. . is great customer service.

You already know that it costs a lot more to seek out and recruit a new customer than it does to look after your existing ones.  But what are you doing about it?  Here are some ideas:-

  • Do a customer survey – ask them what they think.  Are they happy? How could you improve?
  • Measure, record and report on customer satisfaction.
  • Ensure you are offering your existing clients your best deals.
  • Mystery shopper – pretend to be a customer and see how great the experience of doing business with you is.
  • Give all your staff responsibility for customer service.
  • Ensure every contact point between you and your customers is a positive experience for your customer
  • What could you do that goes the extra mile?
  • Always ask ‘Is there anything else we can do to help?’ or ‘Do you require anything else today?’ – Good customer service and an opportunity to up-sell (This is why Mcdonalds always ask ‘Do you want fries with that?’
  • Streamline your customer process – make it as easy as possible for them to buy from you.
  • Referrals – encourage your customers to spread the word about how great your business is.  Give them some kind of reward in return for generating business for you.
  • Ensure your customers know how much you value them.  Say thank you. Treat them with respect and they will keep coming back.

Wishing you every success.